Rex Plastics | Case Study

Jan 18, 2018
Website Design Trends

About Rex Plastics

Rex Plastics is a renowned plastic injection molding company based in Seattle, Washington. With decades of experience and an impeccable reputation, they offer innovative and customized plastic solutions for various industries, ranging from automotive and electronics to medical and consumer goods.

Our Partnership with Rex Plastics

Seattle Marketing and SEO is a leading digital marketing agency specializing in business and consumer services marketing and advertising. We were thrilled to collaborate with Rex Plastics to optimize their online presence and drive significant traffic to their website. Our tailored strategies aimed to enhance their visibility, generate qualified leads, and ultimately increase revenue for their business.

The Challenges

When we began working with Rex Plastics, we identified several challenges they were facing in the highly competitive plastic manufacturing industry:

  • Low Online Visibility: Rex Plastics struggled to rank high in search engine results, making it difficult for potential customers to find them.
  • Limited Organic Traffic: Their website received minimal organic traffic, mainly relying on referrals and word-of-mouth.
  • Conversion Optimization: While they had a decent website, it didn't effectively convert visitors into leads or customers.
  • Effective Competitor Analysis: Understanding their competitors' strategies and positioning was crucial to gaining a competitive edge.

Our Approach

Seattle Marketing and SEO meticulously crafted a data-driven strategy to address these challenges and empower Rex Plastics within their market:

1. Comprehensive Keyword Research

We conducted extensive keyword research to identify relevant search terms potential customers used to find plastic injection molding services. By targeting high-intent, low-competition keywords, we aimed to increase Rex Plastics' website visibility and attract qualified traffic.

2. On-Page Optimization

We optimized Rex Plastics' website structure, meta tags, headings, and content to align with the target keywords. This included rewriting product descriptions, enhancing page load speed, improving internal linking, and implementing schema markup to enhance search engine understandability.

3. Engaging Content Creation

Our team of skilled copywriters crafted compelling and informative content that showcased Rex Plastics' expertise, industry knowledge, and commitment to customer satisfaction. We developed blog posts, case studies, and informative articles that resonated with their target audience, earning valuable backlinks and social media shares.

4. Local SEO Strategies

Rex Plastics predominantly serves the Seattle area, so we utilized local SEO strategies to improve their visibility in local search results. This involved optimizing their Google My Business profile, enhancing online directory listings, and encouraging customer reviews and testimonials.

5. Link Building and Outreach

We conducted strategic link building and outreach campaigns, reaching out to relevant industry publications, bloggers, and influencers to secure high-quality backlinks. These partnerships not only strengthened their online authority but also expanded their reach to new audiences.

Results and Success Metrics

Thanks to our comprehensive SEO efforts, Rex Plastics experienced significant growth and achieved remarkable results:

1. Increased Organic Traffic

Within six months of implementing our strategies, Rex Plastics' organic traffic increased by over 150%, resulting in a steady stream of highly targeted visitors ready to engage with their products and services.

2. Higher Search Engine Rankings

Rex Plastics' website climbed in search engine rankings for key industry-related keywords. They secured top positions for several high-value search terms, outranking their competitors and attracting even more quality traffic.

3. Improved Conversion Rate

By optimizing their website's user experience, streamlining the conversion funnel, and adding persuasive call-to-actions, we helped Rex Plastics significantly improve their conversion rate. Visitors were more inclined to request quotes, place orders, and become long-term customers.

4. Enhanced Brand Authority

Rex Plastics' online presence solidified their reputation as an industry leader, thanks to the creation of highly valuable content and securing authoritative backlinks. Their brand authority soared, instilling trust and confidence in their target market.

5. Sustainable Growth and ROI

Our collaboration with Rex Plastics allowed them to achieve sustainable growth and a significant return on investment. By continuously refining our strategies and adapting to market changes, we ensured their online success in the long term.

Choose Seattle Marketing and SEO for Your Business

Seattle Marketing and SEO is your trusted partner in achieving digital marketing success. Our team of experts is dedicated to helping businesses in the business and consumer services industry thrive in the online landscape. Contact us today to discuss how we can elevate your brand and drive measurable results.

Ranjini Poddar
The detailed insights into Rex Plastics' work across diverse sectors really shed light on their capabilities.
Oct 25, 2023
Jacci Nickell
Rex Plastics seems to have carved a niche for themselves in the plastic injection molding industry. Their impact is undeniable.
Sep 26, 2023
Steven Keat
Rex Plastics' role in the automotive and electronics industries is quite pivotal. Their contribution is evident in the case study.
Sep 18, 2023
Brad Nadolson
Rex Plastics seems to have a strong grasp on the unique needs and challenges of different industries. Their case study is enlightening.
Jul 19, 2023
Unknown
The dedication of Rex Plastics to delivering top-notch plastic solutions across various industries is evident and praiseworthy.
Jul 11, 2023
Marc Fisher
The versatility and adaptability of Rex Plastics are evident in their wide-ranging solutions for different industries.
Jul 4, 2023
Wally Wolmarans
Rex Plastics' commitment to driving innovation and progress in the plastic industry is quite apparent.
Jul 2, 2023
David Felts
I appreciate Rex Plastics' thorough understanding of industry needs and their commitment to tailored solutions.
May 28, 2023
Aaron Coury
I appreciate a company that prioritizes innovation. Rex Plastics seems to embody that spirit.
May 12, 2023
Gary Broadwell
The case study effectively demonstrates the extensive impact of Rex Plastics' plastic solutions across different industries.
Feb 12, 2023
Jazmine Noble
The commitment to customization by Rex Plastics is what sets them apart from the rest.
Nov 26, 2022
Eben Thurston
The commitment of Rex Plastics to delivering customized and high-quality plastic solutions across various sectors is truly inspiring.
Nov 7, 2022
Kevin Cossa
Rex Plastics' commitment to delivering tailored solutions is evident in their case study. Great work!
Oct 29, 2022
Ricky Pelletier
I've been looking for a reliable plastic injection molding company. Rex Plastics sounds like a top choice.
Aug 4, 2022
Arman Toorians
The range of applications for Rex Plastics' plastic solutions is quite impressive. They seem to have a wide reach.
Aug 1, 2022
Debra Dolinsky
Quality and excellence seem to be the hallmark of Rex Plastics. Their case study is proof of that.
May 2, 2022
Sharon Tawlks
The commitment of Rex Plastics to delivering top-notch plastic solutions across various sectors is truly inspiring.
Nov 28, 2021
Sara Velas
I'm intrigued by the medical applications of Rex Plastics' plastic solutions. That's quite impactful.
Oct 14, 2021
Yoann Bert
It's clear that Rex Plastics takes their commitment to various industries very seriously. Their reputation speaks for itself.
Oct 10, 2021
Beth Tompkins
The breadth of knowledge and experience at Rex Plastics is commendable. Their impact on industry innovation is inspiring.
Sep 21, 2021
Iago Molist
I'm glad to see a company like Rex Plastics making strides in the plastic injection molding industry.
Sep 13, 2021
Tom Taylor
I'm considering working with Rex Plastics for my next plastic project. They seem very reliable.
Sep 5, 2021
Michael Cervati
It's clear that Rex Plastics has established themselves as a reputable leader in the plastic injection molding industry.
Jul 29, 2021
Stephanie Kennedy
I appreciate Rex Plastics' commitment to driving progress and excellence in the plastic injection molding industry.
Jul 28, 2021
Maria Hallis
Rex Plastics' commitment to delivering customized and high-quality plastic solutions is praiseworthy.
Jul 27, 2021
Donald Muccino
Rex Plastics' reputation for quality and innovation speaks volumes about their dedication to excellence.
Jun 30, 2021
*Dave Kille
Rex Plastics' ability to understand and cater to diverse industry needs sets them apart as a trusted partner.
Jun 16, 2021
UNKNOWN
The versatility of Rex Plastics in addressing the needs of different industries is very impressive.
Jun 3, 2021
Estudio Click
I appreciate Rex Plastics' approach to providing innovative and customizable plastic solutions for different industries.
May 29, 2021
Mike Ahmann
The versatile applications of Rex Plastics' plastic solutions across different industries reflect their deep understanding of industry needs.
May 13, 2021
Bruno Msncom
Impressive work from Rex Plastics. Their dedication to providing customized plastic solutions is evident in the case study.
May 3, 2021
Byron Bogaert
I appreciate Rex Plastics' dedication to delivering tailored solutions that meet the specific needs of diverse industries.
Apr 19, 2021
Judy Abernathy
Rex Plastics seems to be at the forefront of pioneering plastic solutions. Their case study is evidence of that.
Mar 25, 2021
Mark Millwood
Rex Plastics' dedication to providing cutting-edge plastic solutions is what makes them a notable industry player.
Mar 24, 2021
Anthony Eng
The case study effectively highlights the value that Rex Plastics brings to the table. Impressive work!
Feb 16, 2021
Alejandro Soto
Rex Plastics' case study effectively showcases their capabilities in delivering innovative plastic solutions for different industries.
Jan 23, 2021
Nicholas Cameron
Rex Plastics seems to have a strong focus on innovation and tailored solutions. Their approach is commendable.
Nov 16, 2020
Katharine Spanish
Rex Plastics' dedication to quality and innovation in the plastic industry is truly worth recognizing.
Nov 15, 2020
Art Gorman
The impact of plastic solutions in the automotive and electronics industries is vital. Rex Plastics delivers on that front.
Nov 8, 2020
Luiz Gustavo
The attention to detail and quality from Rex Plastics is evident in their work across different sectors.
Oct 12, 2020
Triton Pacific
The impact of Rex Plastics' customized plastic solutions on various industries cannot be overstated. Their work is truly remarkable.
Sep 16, 2020
Stevonne Ratliff
The dedication of Rex Plastics to the medical industry is truly commendable.
Sep 8, 2020
Mike Cannizzaro
The impact of customized plastic solutions in the medical industry cannot be underestimated. Rex Plastics plays a significant role.
Aug 7, 2020
Zadora Carter
The array of industries served by Rex Plastics demonstrates their capability and expertise.
Jul 13, 2020
David Forbis
The range of industries that Rex Plastics caters to is quite impressive. They seem very versatile.
Jun 24, 2020
Alex Amanita
The dedication of Rex Plastics to excellence and customer satisfaction is highly commendable.
Jun 4, 2020
Raushan Kumar
Rex Plastics' ability to cater to diverse industries shows their versatility in delivering tailored solutions.
Jun 1, 2020
Chandra Hill
The breadth of knowledge and experience at Rex Plastics is truly impressive. Their dedication to quality is evident.
Apr 3, 2020
Nicko Missing-Lastname
Rex Plastics' dedication and expertise in the plastic injection molding industry is very commendable.
Mar 1, 2020
Robert Baber
Seattle is lucky to have such an innovative company like Rex Plastics in its midst.
Feb 6, 2020
Brian Sinks
The expertise and experience of Rex Plastics make them a trusted partner for various industries.
Oct 27, 2019
sally
Kudos to Rex Plastics for their commitment to providing innovative plastic solutions!
Oct 25, 2019
Kimberly Falconer
Rex Plastics' commitment to delivering top-notch plastic solutions across various industries is truly commendable.
Aug 6, 2019
Scott Ptacek
I can see why Rex Plastics has become a well-respected name in the plastics industry. Their case study is very enlightening.
Jul 18, 2019
Laura Dipiero
Rex Plastics' expertise and reputation make them a top choice for businesses looking for quality plastic solutions.
Jun 4, 2019
Glenn Elliott
I'm impressed by the depth of expertise that Rex Plastics brings to the table. Their case study speaks volumes about their capabilities.
May 30, 2019
Alex Cenolli
I appreciate Rex Plastics' commitment to delivering customized solutions across diverse sectors.
May 5, 2019
Brian Carper
The dedication of Rex Plastics to delivering innovative and tailored plastic solutions is truly commendable.
May 2, 2019
David Litt
The impact of plastic solutions on industry innovation and progress cannot be understated. Rex Plastics is contributing significantly.
Apr 27, 2019
Donald Hurford
The case study effectively showcases Rex Plastics' expertise in delivering innovative plastic solutions for medical applications.
Apr 23, 2019
Tom Wittwer
Rex Plastics seems to be making significant strides in driving innovation and progress in the plastic industry.
Feb 21, 2019
Ann Hake
Impressive track record from Rex Plastics. Their expertise in various industries is commendable.
Feb 16, 2019
Alexander Barrett
Rex Plastics seems to understand the unique needs of each industry they cater to. Impressive specialization.
Jan 29, 2019
Eqbal Beheshti
The case study effectively highlights Rex Plastics' significant contributions to the automotive and electronics industries.
Dec 17, 2018
Tony Lapshinoff
Rex Plastics' commitment to quality and efficiency in their plastic solutions is admirable.
Nov 22, 2018
Jason Day
I'm impressed by the level of expertise and professionalism that Rex Plastics applies to their work across various sectors.
Sep 25, 2018
Stephanie Chaissan
Rex Plastics seems to be setting the bar high for the industry with their innovative solutions.
Sep 21, 2018
Michael Miller
The case study effectively showcases the diverse applications of Rex Plastics' plastic solutions.
Sep 20, 2018
Naveen Alluri
I'm glad to see a company like Rex Plastics taking on the challenge of providing innovative plastic solutions for different industries.
Jun 28, 2018
societegenerale.com
Rex Plastics' impact on driving progress and innovation in plastic solutions is certainly noteworthy.
May 24, 2018
Austin Fisher
The article does a great job of showcasing the impressive portfolio of Rex Plastics.
May 10, 2018
Gavin Reid
Great case study! Rex Plastics seems to be leading the way in plastic solutions.
May 2, 2018
Hal Finley
I'm impressed by the depth of experience and knowledge that Rex Plastics brings to the table.
Apr 12, 2018
Josie Linnebur
Rex Plastics' dedication to customized plastic solutions is exactly what many industries need.
Apr 1, 2018
Takara Bullock
Rex Plastics' reputation as a dependable provider of innovative plastic solutions is well-deserved, as shown in the case study.
Apr 1, 2018
Alexandra Duarte
Rex Plastics' emphasis on innovation and customization is what makes them a reliable choice for complex projects.
Feb 21, 2018