Latest Google Algo Change Hits Local: Pigeon

Oct 1, 2017
Google My Business

Welcome to Seattle Marketing and SEO, your leading provider of comprehensive marketing and advertising services for businesses in the local market. In this article, we delve into the latest Google Algorithm change, known as Pigeon, and how it impacts local businesses like yours. Stay ahead of the competition and optimize your online presence with the help of our expert team.

Understanding the Pigeon Algorithm Update

Google regularly updates its algorithms to improve search results and provide users with the most relevant information. Pigeon, specifically designed for local search, aims to enhance local business visibility, rankings, and overall user experience.

With the Pigeon update, local search results are now more closely tied to traditional web search ranking signals. This means that factors like website quality, content, and authority have a significant impact on how your business appears in local searches.

What Pigeon Means for Local Businesses

Pigeon presents unique opportunities for local businesses to boost their online presence and attract more customers within their target market. Here are some key insights into what the algorithm update means for you:

1. Enhanced Local Visibility

Pigeon ensures that relevant local businesses have a better chance to appear in local pack listings, Google Maps, and organic search results. By optimizing your website for local search, you can improve your visibility and attract more potential customers.

2. Importance of Content and SEO

Quality content and SEO strategies are crucial to rank higher in local search results. By creating informative and engaging content, optimized with relevant keywords and local targeting, you can establish your business as an authority in your industry and area.

3. Focus on Local Directories and Citations

With the Pigeon update, your business's presence in local directories and citations carries more weight. Ensuring consistent and accurate information across various platforms and directories can contribute to higher rankings and improved visibility.

Optimizing Your Business for Pigeon

To stay ahead of the competition and maximize the benefits of the Pigeon update, it's essential to implement effective SEO strategies tailored for local search. Here are some actionable tips to optimize your business:

1. Create Location-Specific Landing Pages

Develop informative landing pages specific to each location you serve. Incorporate relevant local keywords, highlight unique selling points for each area, and provide useful information to potential customers.

2. Consistent NAP (Name, Address, Phone) Information

Ensure consistent and accurate NAP information across your website, Google My Business listing, and other directories. This consistency helps build trust with search engines and improves local search rankings.

3. Leverage Online Reviews and Testimonials

Encourage satisfied customers to leave reviews and testimonials on platforms like Google My Business, Yelp, and industry-specific directories. Positive reviews can improve your business's credibility and visibility, attracting more potential customers.

4. Optimize Google My Business Listing

Claim and optimize your Google My Business listing with accurate and detailed information about your business. This includes opening hours, services offered, high-quality images, and a compelling business description.

5. Mobile-Friendly Website Design

Given the increasing dominance of mobile searches, it's crucial to have a responsive, mobile-friendly website. Google rewards websites that provide a seamless user experience across different devices, boosting search rankings.

Partner with Seattle Marketing and SEO

At Seattle Marketing and SEO, we understand the impact of algorithm updates like Pigeon on local businesses. Our team of experts specializes in crafting tailored SEO strategies that align with the latest industry trends.

With our in-depth knowledge and experience, we can help you outrank your competitors and dominate the local search landscape. Partner with us today and stay ahead of the curve.

Contact us now to learn more about our comprehensive marketing and advertising services designed to drive your business growth.

Divya Kandimalla
I've noticed a significant improvement in our local search rankings since the Pigeon update. It's great to read more about how it works and its impact on local businesses like mine. Thank you for sharing this valuable information!
Nov 11, 2023
Hannah McManus
The Pigeon update underscores the need for businesses to remain adaptable in the SEO landscape.
Oct 20, 2023
Lee Cornman
The Pigeon update underscores the need for businesses to remain responsive to algorithm changes.
Oct 14, 2023
Jessica Bernhardt
I've noticed some changes in my local search results after the Pigeon update. This article helped clarify things.
Aug 7, 2023
Dianwen Li
I've been looking for information on the Pigeon update, and this article has been helpful.
Aug 6, 2023
Morley Hood
The article offers a compelling case for businesses to reevaluate their approach to local SEO in light of the Pigeon update.
Jul 22, 2023
Keith Lynch
I found the discussion on the Pigeon update's effects to be thought-provoking.
Jul 22, 2023
Rebecca Strosnider
This article underscores the evolving nature of SEO and the need to stay updated with changes like Pigeon.
Jun 28, 2023
Becky Archibald
Great article, very informative. Looking forward to more updates on SEO changes.
May 29, 2023
Martin Davies
The Pigeon update's effects on local search is a topic that needs more attention.
May 28, 2023
Fabiana Sousa
The Pigeon update is a timely reminder of the need for businesses to stay abreast of algorithm changes.
May 15, 2023
Michael Marchegger
The article effectively communicates the need for businesses to adapt to the Pigeon update.
May 1, 2023
Jon Drew
I appreciate the insights into how the Pigeon update is reshaping local search dynamics.
Apr 26, 2023
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The Pigeon update underscores the need for businesses to prioritize local SEO strategies.
Mar 6, 2023
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As a business owner, this article has prompted me to reevaluate my SEO strategy in light of the Pigeon update.
Jan 31, 2023
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Understanding the implications of the Pigeon update is crucial for businesses seeking to maintain a competitive edge.
Jan 24, 2023
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The Pigeon update's effects on local businesses underline the ever-evolving nature of SEO.
Jan 8, 2023
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I found the explanation of the Pigeon update to be clear and insightful.
Nov 26, 2022
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Nov 22, 2022
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Nov 19, 2022
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Nov 14, 2022
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I appreciate the strategic insights into leveraging the Pigeon update for local business success.
Nov 1, 2022
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Oct 29, 2022
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Understanding the Pigeon update's implications is pivotal for businesses seeking sustained success.
Oct 22, 2022
Patrick Stern
This article confirmed what I suspected about the recent changes in local search results. Thanks!
Sep 27, 2022
corporate
Thanks for keeping us updated on the latest Google Algorithm change!
Sep 8, 2022
Chuck Sanders
The Pigeon update has undoubtedly sparked a reevaluation of SEO strategies for local businesses.
Aug 6, 2022
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I found the recommendations for businesses to respond to the Pigeon update to be insightful and actionable.
Aug 1, 2022
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Jul 31, 2022
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Jun 25, 2022
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Jun 11, 2022
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May 7, 2022
Polito
I'm interested in seeing how the Pigeon update will shape the future of local business SEO.
May 2, 2022
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Apr 21, 2022
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Feb 25, 2022
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The Pigeon update's impact on local search rankings is a crucial issue for business owners to grasp.
Feb 11, 2022
Joseph Afolabi
The impact of Google's algorithm changes on local SEO is crucial to understand.
Jan 1, 2022
Charles Henry
This article emphasizes the importance of local businesses understanding and responding to the Pigeon update.
Dec 25, 2021
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Informative read on the latest Google Algorithm change and its effects on local businesses.
Nov 29, 2021
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Nov 27, 2021
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Nov 25, 2021
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The Pigeon update reminds businesses of the fluidity of the SEO landscape and the need for adaptation.
Sep 3, 2021
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Kudos to the author for shedding light on the Pigeon algorithm change and its relevance to local businesses.
Aug 25, 2021
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Understanding the Pigeon algorithm change is essential for local businesses to adapt and thrive.
Aug 8, 2021
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Jun 29, 2021
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Jun 14, 2021
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Jun 7, 2021
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Jun 2, 2021
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Jun 1, 2021
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May 26, 2021
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Mar 31, 2021
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Mar 30, 2021
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Mar 16, 2021
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Feb 27, 2021
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Feb 26, 2021
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Feb 15, 2021
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Feb 3, 2021
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Jan 27, 2021
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The Pigeon update is certainly making waves in the local SEO community.
Jan 6, 2021
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I'm grateful for the insights into how the Pigeon update is transforming local search results.
Dec 17, 2020
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Nov 25, 2020
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Nov 1, 2020
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Sep 26, 2020
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Sep 20, 2020
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I appreciate the insights into how Google's Pigeon update impacts local businesses.
Aug 15, 2020
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Jul 12, 2020
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Jul 7, 2020
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Google's algorithm changes can be perplexing, but this article breaks it down effectively.
Jun 6, 2020
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May 29, 2020
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May 10, 2020
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Apr 26, 2020
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I never fully understood the significance of these algorithm updates until now. Thanks for sharing.
Apr 13, 2020
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Apr 1, 2020
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Apr 1, 2020
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Mar 1, 2020
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Feb 29, 2020
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Feb 1, 2020
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Jan 30, 2020
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The Pigeon update serves as a reminder of the dynamic nature of search engine algorithms.
Jan 16, 2020
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The Pigeon update's relevance to local businesses is a topic that demands attention and reflection.
Dec 29, 2019
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The Pigeon update seems to be a game-changer for local search results.
Dec 26, 2019
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The Pigeon update has brought to light the integral role of local SEO in business success.
Dec 22, 2019
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SEO is always evolving, and the Pigeon update is a significant development for local businesses.
Nov 22, 2019
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The Pigeon update is a reminder of the dynamics of search engine algorithms and their effects on businesses.
Oct 31, 2019
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Oct 10, 2019
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Oct 7, 2019
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Oct 5, 2019
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Oct 3, 2019
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Sep 24, 2019
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It's clear that the Pigeon update is reshaping the local SEO landscape.
Sep 6, 2019
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I never realized how much Google's updates could affect local businesses until reading this article.
Jul 11, 2019
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Jun 8, 2019
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Jun 4, 2019
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The Pigeon update's influence on local search underscores the need for adaptable and informed business strategies.
May 12, 2019
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Great article, very informative about the latest Google Algorithm change.
Apr 14, 2019
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Thank you for educating us about the Pigeon update and its implications for local businesses.
Apr 2, 2019
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SEO is always evolving, and it's important to stay updated with the latest changes.
Apr 1, 2019
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Apr 1, 2019
Al
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Mar 28, 2019
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Mar 8, 2019
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The Pigeon update is definitely affecting my local business. Good to know more about it.
Feb 6, 2019
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Feb 3, 2019
David Southall
I'm curious to see how our local SEO strategy will need to evolve in light of the Pigeon update.
Jan 14, 2019
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Jan 13, 2019
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Dec 24, 2018
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Dec 22, 2018
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Dec 16, 2018
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This article highlights the imperative for businesses to be proactive in addressing the implications of the Pigeon update.
Dec 12, 2018
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This article highlights the pressing need for adaptability in the face of algorithm changes like Pigeon.
Oct 27, 2018
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Sep 25, 2018
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Sep 17, 2018
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Jun 26, 2018
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Jun 24, 2018
Add Email
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Jun 16, 2018
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As a local business owner, this information about the Pigeon update is invaluable. Thank you!
May 10, 2018
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I never realized the depth of impact that algorithm changes could have until reading this article.
Apr 30, 2018
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Apr 13, 2018
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As a business owner, I'm grateful for the insights into the Pigeon update's impact.
Mar 14, 2018
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Mar 12, 2018
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The Pigeon update calls for a deliberate and strategic approach from local businesses to maintain visibility.
Jan 13, 2018
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It's clear that the Pigeon update has far-reaching implications for local businesses.
Jan 13, 2018
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Understanding the Pigeon update's impact on local businesses is crucial for informed decision-making.
Oct 9, 2017